{"id":2806,"date":"2026-03-06T21:52:30","date_gmt":"2026-03-06T21:52:30","guid":{"rendered":"https:\/\/thebrainsbunch.com\/?p=2806"},"modified":"2026-03-06T21:56:43","modified_gmt":"2026-03-06T21:56:43","slug":"culture-of-innovation-in-a-brand","status":"publish","type":"post","link":"https:\/\/thebrainsbunch.com\/es\/culture-of-innovation-in-a-brand\/","title":{"rendered":"Cultura de Innovaci\u00f3n en una marca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2806\" class=\"elementor elementor-2806\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7517f e-flex e-con-boxed e-con e-parent\" data-id=\"2c7517f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54398a2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"54398a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg\" class=\"attachment-large size-large wp-image-2808\" alt=\"\" srcset=\"https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg 500w, https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-300x240.jpeg 300w, https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-15x12.jpeg 15w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5a07f elementor-widget elementor-widget-text-editor\" data-id=\"2e5a07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">\u201cMuchas empresas quieren innovar\u2026<br \/>\u201cMuchas empresas quieren innovar\u2026<br \/>Es convertirlo en cultura.<\/p><p dir=\"ltr\">Un ejemplo es Starbucks quien recientemente lanzo su campa\u00f1a con IA generativa para personalizar experiencias a trav\u00e9s de su app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a44ff8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8a44ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"215\" src=\"https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.png\" class=\"attachment-large size-large wp-image-2809\" alt=\"\" srcset=\"https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.png 500w, https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-300x129.png 300w, https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-18x8.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e97a64f elementor-widget elementor-widget-text-editor\" data-id=\"e97a64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Starbucks no solo us\u00f3 tecnolog\u00eda para tomar pedidos.<br \/>Integr\u00f3 IA para analizar preferencias, crear ofertas personalizadas y sugerir bebidas basadas en datos reales de cada cliente.<\/p><p dir=\"ltr\">No fue solo creatividad visual\u2026<br \/>fue una decisi\u00f3n estrat\u00e9gica de conectar mejor con su audiencia en cada punto de contacto.<\/p><p dir=\"ltr\">Eso no fue una campa\u00f1a.<br \/>Fue una decisi\u00f3n cultural basada en datos.<\/p><p dir=\"ltr\">Innovar significa escuchar al mercado, tomar decisiones valientes y adaptarse antes que la competencia.<\/p><p dir=\"ltr\">Si tienes un negocio, preg\u00fantate:<br \/>\u00bfen que estoy innovando?\u201d<\/p><p dir=\"ltr\">Las marcas que crecen no improvisan\u2026 evolucionan.<\/p><p dir=\"ltr\">La innovaci\u00f3n no aparece por accidente, aparece cuando una marca decide usar la tecnolog\u00eda y los datos en favor de la experiencia, la innovaci\u00f3n no es suerte.<\/p><p dir=\"ltr\">Starbucks lo hizo con IA personalizada\u2026. En The Brains Bunch, \u00a1sabemos c\u00f3mo hacerlo!<\/p><p dir=\"ltr\">\u00bfy t\u00fa?<\/p><p dir=\"ltr\">TBB TEAM\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cMany companies want to innovate\u2026but innovation is not about doing something different once in a while.It\u2019s about turning it into culture. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cMany companies want to innovate\u2026but innovation is not about doing something different once in a while.It\u2019s about turning it into culture.A great example is Starbucks, which recently launched a campaign using generative AI to personalize experiences through its app. Starbucks didn\u2019t just use technology to take orders.It integrated AI to analyze preferences, create personalized offers,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta 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companies want to innovate\u2026but innovation is not about doing something different once in a while.It\u2019s about turning it into culture. 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