{"id":2806,"date":"2026-03-06T21:52:30","date_gmt":"2026-03-06T21:52:30","guid":{"rendered":"https:\/\/thebrainsbunch.com\/?p=2806"},"modified":"2026-03-06T21:56:43","modified_gmt":"2026-03-06T21:56:43","slug":"culture-of-innovation-in-a-brand","status":"publish","type":"post","link":"https:\/\/thebrainsbunch.com\/es\/culture-of-innovation-in-a-brand\/","title":{"rendered":"Cultura de Innovaci\u00f3n en una marca"},"content":{"rendered":"
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\u201cMuchas empresas quieren innovar\u2026
\u201cMuchas empresas quieren innovar\u2026
Es convertirlo en cultura.<\/p>

Un ejemplo es Starbucks quien recientemente lanzo su campa\u00f1a con IA generativa para personalizar experiencias a trav\u00e9s de su app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Starbucks no solo us\u00f3 tecnolog\u00eda para tomar pedidos.
Integr\u00f3 IA para analizar preferencias, crear ofertas personalizadas y sugerir bebidas basadas en datos reales de cada cliente.<\/p>

No fue solo creatividad visual\u2026
fue una decisi\u00f3n estrat\u00e9gica de conectar mejor con su audiencia en cada punto de contacto.<\/p>

Eso no fue una campa\u00f1a.
Fue una decisi\u00f3n cultural basada en datos.<\/p>

Innovar significa escuchar al mercado, tomar decisiones valientes y adaptarse antes que la competencia.<\/p>

Si tienes un negocio, preg\u00fantate:
\u00bfen que estoy innovando?\u201d<\/p>

Las marcas que crecen no improvisan\u2026 evolucionan.<\/p>

La innovaci\u00f3n no aparece por accidente, aparece cuando una marca decide usar la tecnolog\u00eda y los datos en favor de la experiencia, la innovaci\u00f3n no es suerte.<\/p>

Starbucks lo hizo con IA personalizada\u2026. En The Brains Bunch, \u00a1sabemos c\u00f3mo hacerlo!<\/p>

\u00bfy t\u00fa?<\/p>

TBB TEAM\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u201cMany companies want to innovate\u2026but innovation is not about doing something different once in a while.It\u2019s about turning it into culture. A […]<\/p>\n","protected":false},"author":1,"featured_media":2808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"contentshake_article_id":"","uagb_featured_image_src":{"full":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false],"thumbnail":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-150x150.jpeg",150,150,true],"medium":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-300x240.jpeg",300,240,true],"medium_large":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false],"large":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false],"1536x1536":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false],"2048x2048":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false],"trp-custom-language-flag":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image-15x12.jpeg",15,12,true],"uicore-medium":["https:\/\/thebrainsbunch.com\/wp-content\/uploads\/2026\/03\/image.jpeg",500,400,false]},"uagb_author_info":{"display_name":"juanky2252@gmail.com","author_link":"https:\/\/thebrainsbunch.com\/es\/author\/juanky2252gmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cMany companies want to innovate\u2026but innovation is not about doing something different once in a while.It\u2019s about turning it into culture. A […]","_links":{"self":[{"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/posts\/2806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/comments?post=2806"}],"version-history":[{"count":4,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/posts\/2806\/revisions"}],"predecessor-version":[{"id":2812,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/posts\/2806\/revisions\/2812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/media\/2808"}],"wp:attachment":[{"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/media?parent=2806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/categories?post=2806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebrainsbunch.com\/es\/wp-json\/wp\/v2\/tags?post=2806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}